Writing campaign plans
Marketing · Marketing Planner
“Writing campaign plans” (Marketing) is being replaced by AI: it entered in 2023 and is projected to be largely replaced by 2028.
AI enters
2023
Largely replaced
2028
Replacement progress
60%
Technology / key factor
LLM writing
What this task is
Planners write campaign plans that set out the goals, theme, channel mix, timeline and budget, then revise them several times based on feedback from managers, clients and other stakeholders.
How AI replaces it
From 2023, large language models could turn a brief into a complete plan outline and copy, then rewrite it based on feedback. By about 2028, most first drafts of routine campaign plans will come from AI.
What stays human
Planners judge whether a plan is feasible and fits the brand and audience, and work with sales, design and channel partners to get it executed.