Competitor and market research
Marketing · Marketing Planner
“Competitor and market research” (Marketing) is being replaced by AI: it entered in 2023 and is projected to be largely replaced by 2028.
What this task is
Marketing planners gather competitors' product launches and marketing moves, industry reports and customer feedback, then turn them into clear research findings that inform marketing decisions.
How AI replaces it
From 2023, large language models and AI research agents began searching the web, summarizing reports and reviews, and drafting analyses. By about 2028, routine competitor and market research will largely be done by AI.
What stays human
Planners frame the questions that really matter, verify that sources are reliable and current, and run first-hand customer interviews to fill the gaps that public information leaves.