Scheduling social posts
Marketing · Marketing Planner
“Scheduling social posts” (Marketing) was largely replaced by AI in 2024, after AI entered in 2017.
AI enters
2017
Largely replaced
2024
Replacement progress
100%
Technology / key factor
Automated publishing tools
What this task is
Marketers publish prepared posts, images and videos on each social platform according to a set schedule, which used to mean logging into every account by hand and posting at the right time.
How AI replaces it
From 2017, automated publishing tools let teams manage many accounts in one place, post on schedule and suggest the best times. By 2024, scheduled posting is essentially automatic.
What stays human
People plan the content calendar and posting rhythm, and adjust or pause scheduled posts quickly when breaking news or a public controversy makes them inappropriate.