Selling investment products
Bank Teller · Counter Services
“Selling investment products” (Bank Teller) is being replaced by AI: it entered in 2022 and is projected to be largely replaced by 2030.
What this task is
Tellers recommend wealth management, fund and insurance products to branch customers, assess their risk tolerance, explain the expected returns and risks, and complete the purchase paperwork.
How AI replaces it
From 2022, robo-advisors and personalized recommendations in mobile banking assess risk profiles, build portfolios and execute trades automatically. Suitability rules and customer trust slow the shift, so broad replacement is expected around 2030.
What stays human
Relationship managers focus on wealthier clients and complex needs, offering face-to-face explanation, reassurance during market swings, and long-term relationships built on personal trust over many years.