Ad voice-over
Voice Actor · Commercial Voice-over
“Ad voice-over” (Voice Actor) was largely replaced by AI in 2025, after AI entered in 2018.
AI enters
2018
Largely replaced
2025
Replacement progress
100%
Technology / key factor
Voice cloning
What this task is
Voicing the narration for commercials, promotional films and product videos, matching tone, pacing and emotion to the brand and to the rhythm of the visuals.
How AI replaces it
From 2018, voice cloning could replicate a specific voice from a small sample and generate expressive reads from text, with edits needing no re-recording. By 2025 most routine ad voice-overs could be done by AI.
What stays human
Well-known voice actors can earn income by licensing their voices, and premium brand campaigns still tend to hire live performers for the main narration.