Posts / short-video production
Social Media Manager · Social Media Operations
“Posts / short-video production” (Social Media Manager) is being replaced by AI: it entered in 2023 and is projected to be largely replaced by 2028.
AI enters
2023
Largely replaced
2028
Replacement progress
60%
Technology / key factor
Generative-AI content
What this task is
Social media staff write posts, design images, or shoot and edit short videos with music and captions, keeping the account updated steadily according to its content plan.
How AI replaces it
From 2023, generative AI could write copy, create images, and auto-edit, voice and caption short videos. By about 2028, most routine posts and short videos will be AI-generated.
What stays human
Staff handle creative planning and on-camera content, and review and edit AI-generated posts and videos so that quality, accuracy and the account's style stay consistent.
Other Social Media Operations tasks
All Social Media Manager tasks →Replying to commentsReplaced
2022 → 2026 · AI auto-replies
Performance analysisReplaced
2020 → 2026 · Platform analytics + AI
Topic selection and trend trackingBeing replaced
2022 → 2027 · AI trend monitoring
Building a persona and communityWill be replaced
2030 → 2040 · Depends on genuine personality