Lifestyle / model shots
Photographer · Product Photography
“Lifestyle / model shots” (Photographer) is being replaced by AI: it entered in 2023 and is projected to be largely replaced by 2027.
AI enters
2023
Largely replaced
2027
Replacement progress
75%
Technology / key factor
Virtual models
What this task is
Arranging models, locations and props to show products in real use, such as clothing worn by a person or furniture placed in a styled room, to help shoppers imagine owning them.
How AI replaces it
Since 2023, virtual models and AI scene generation can place products on digital people or in synthetic settings, saving on models, venues and post-production. Most routine lifestyle shots should be AI-generated by around 2027.
What stays human
Photographers shift to brand campaigns that need real texture, light and atmosphere, or supply the high-quality product material that AI generation tools then build on.