Reporting
Marketing · Paid Media Specialist
“Reporting” (Marketing) was largely replaced by AI in 2024, after AI entered in 2018.
AI enters
2018
Largely replaced
2024
Replacement progress
100%
Technology / key factor
Automated reports
What this task is
Paid media specialists regularly export data from each ad platform and compile daily, weekly and monthly reports on spend, clicks, conversions and return on ad spend.
How AI replaces it
From 2018, automated reporting tools began pulling cross-platform data into scheduled dashboards, and AI can now write commentary on the numbers. By 2024, routine reports rarely need manual work.
What stays human
People focus on drawing useful insights from the data, explaining to teams and clients why results went up or down, and recommending what to test or change next.